For Want of (not) Measuring
Editorial | Broadsheet | Poster
Publication for Art Exhibition
For Want of (not) Measuring brings together artists Ron HaseldenJim HobbsPatrick Adam Jones and John Timberlake who explore the problematic and poetic use of systems and measurement. Whereas measurement often focuses on quantitative results, the artists instead choose a metaphysical approach to exploit the corporeal use of measuring apparatus as a vehicle for critique. Here, surveying sticks, cameras, physical grids, and light meters (amongst many other tools) are all used to point out the futility, absurdity and impossibility of truly knowing the world around us; seascapes and passages are investigated though their human relationships to the measurement of time, perspective, location and memory.​​​​​​​
THE BROADSHEET
To design the exhibition's broadsheet, I had to question the same dilemma as the artists and experiment with grids and systems of measurement in my process. As we know, design can be very mathematical, methodical and precise to its execution, which can lead to very interesting results if that measure breaks and leaves room for other things to emerge. Like cropping marks placed on the inside of the margin or grids made out of real strings: thin, fragile lines that waves free and sets the grid free.
THE POSTER
/ Text: Steve Kennedy
/ Photo Credit: ‘Building The Sackett Receiving Reservoir 1898 – Engineering Party Members’
/ Source:  Westfield City, MA Photo Archive.
link to gallery

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